Book Trailers

Are book trailers becoming a standard part of a book's PR campaign?

Sure seems like it.

Here are two that have been getting some attention as of late...

Gary Shteyngart's Super Sad True Love Story (w/ cameos by Jeffrey Eugenides, Mary Gaitskill, James Franco and more):

And Rick Moody's The Four Fingers of Death:

And an older one for John Wray's Lowboy, featuring Zack Galifianakis: